Category & New Brand Acquisition Manager – Relaxation & Home

Join Matas Group and help shape the future of Wellness in Nordic retail

Are you a commercially sharp Category Manager with a strong eye for trends, brands and growth opportunities?
At Matas Group, Wellness is a strategic growth platform across our Nordic markets. Within this, Relaxation & Home represents a fast-evolving category where self-care, sleep and balance meet retail innovation.
We are looking for a Category & New Brand Acquisition Manager to drive performance and growth within Relaxation & Home across Matas, while contributing to the broader Nordic Wellness agenda.

You will be part of Matas Group Commercial and report to the Head of Category, Wellness, collaborating closely with colleagues across Pricing, Space, Activation, E-commerce, Marketing and Supply Chain to drive category performance across channels.

What you’ll own and drive

As Category & New Brand Acquisition Manager, you will be responsible for driving the commercial performance and future development of Relaxation & Home.

You will:

• Drive and contribute to the category P&L, including defining and delivering on KPIs.
• Scout, validate, and launch new brands, segments, and line extensions that set us apart.
• Contribute to the Nordic expansion of Wellness in KICKS across NO, SE and FI, supporting the rollout of categories such as Sleep, Relaxation and Aromatherapy.
• Lead supplier negotiations — from strategic agreements to pricing and investments.
• Own SKU listing and delisting decisions and continuously optimize the assortment to ensure a strong and relevant category structure.
• Identify emerging trends and white spaces to ensure the category remains relevant and differentiated.
• Work closely with internal stakeholders across functions to ensure strong execution across stores and e-commerce.
• Leverage AI tools (e.g. CoPilot, ChatGPT and analytics platforms) to accelerate analysis, improve workflows and strengthen commercial decision-making.

What you bring

• You thrive in a fast-paced commercial environment where data, brands and consumer trends meet. To succeed in the role, you bring:
• Experience within category management or a similar commercial role in retail or branded FMCG.
• Strong financial understanding and comfort contributing to category performance and KPIs.
• Solid negotiation skills and experience building strong supplier partnerships.
• A sharp analytical mindset and confidence working with data-driven insights.
• Strong communication and collaboration skills across functions.
• A proactive and opportunity-driven mindset with curiosity for new brands and emerging trends.
• Experience using AI tools to improve analysis, workflows or commercial decision-making.

Why you’ll love it here

At Matas Group, we exist …for beautiful lives — and that includes yours.
We combine high ambition with strong collaboration. We challenge each other. We support each other. We win together.
You will join a company in transformation, where AI, omnichannel excellence and category leadership are at the core of our growth strategy.

We offer:

• Flexible working hours and hybrid working options (Allerød, Købmagergade, Stockholm)
• A culture that values curiosity, ownership and bold thinking
• Strong opportunities for professional and personal development
• The opportunity to build one of the Nordics’ most exciting Wellness platforms

If you are ready to help build the future of Relaxation & Home and contribute to the next chapter of Wellness at Matas Group, we would love to hear from you.